Product Development and Narrative Design (Perfume)
Product Development and Narrative Design (Ref. Code: TGS-2025055024)
Craft cohesive scent stories that connect emotion and brand identity, and enhance your fragrance story through consumer feedback for greater emotional impact. Over 3 days, develop a fragrance product and the brand story behind it.
What you’ll learn
Practical skills you can use straight away.
- Translate scent concepts into meaningful brand narratives
- Create a fragrance story collection, such as an EDP and hair mist
- Design a storyboard from inspiration to storytelling direction
- Craft a platform-ready brand narrative
- Build skills in prototype development, product strategy and concept-to-market
Who is this course for?
- Creative professionals Develop a fragrance product and the story behind it.
- Brand strategists Align product concepts with brand strategy.
- Marketers Create platform-ready brand narratives.
- Mid-career professionals Explore product storytelling.
Course overview
Participants learn to translate scent concepts into meaningful narratives that connect with diverse audiences and strengthen brand identity. To register, complete the short registration form. Our team will then contact you to confirm your place; submitting the form does not by itself confirm a seat.
(01)Fragrance Story Collection
Create a cohesive fragrance collection such as EDP, hair mist and more, with each scent expressing a distinct narrative that conveys mood, emotion, and brand personality.
(02)Storyboard Creation
Design a visual storyboard that maps the journey of your scent concept—from inspiration to storytelling direction.
(03)Brand Narrative Exercise
Craft a platform-ready narrative that unites your fragrance concept, emotional tone, and brand message across touchpoints.
Course fees and SkillsFuture funding
Workshop fee
Course fee funding applies to Singapore Citizens and Permanent Residents. Your fee depends on your eligibility.
Choose your intake period
Each intake runs within the period shown. After you submit the registration form, our team will contact you to confirm your place and class details.
Frequently asked questions
What will I learn in this course?
Design and refine products with unique stories, develop narratives, and align concepts with branding strategies.
What makes this product development course different?
It is a 24-hour course over 3 days that combines storytelling, design thinking and product development: you develop a fragrance product and the brand story behind it. It is separate from our 2-hour Perfume Making Workshop, which is a short, non-funded session.
Who is this product development course for?
Creative professionals, brand strategists, marketers and mid-career professionals who want to explore product storytelling. The course is listed on MySkillsFuture (course code TGS-2025055024), and eligible Singaporeans can use SkillsFuture Credit; your payable fee depends on your eligibility.
What skills will I gain?
Prototype development, product strategy, narrative design, brand alignment, and concept-to-market skills.
Do I need any prior perfume making experience?
No experience needed. Both the 2-hour perfume workshop and the 3-day perfume course are designed for beginners.
Ready to get started?
SkillsFuture funding is available for eligible Singapore Citizens and PRs.